# 1. Accessing Marketing

The Marketing menu is how you bring customers back in. It holds three reminder screens that find people who are due to return — Oil Change Reminders, Brake Reminders and Recommendation Reminders — plus Send Email/SMS for a one-off message and Communication Group for building a named list of customers to message together. All of it works from your invoice history, so a customer only appears once they have had work finalized.

## How do I open the Marketing screens?

1. From the [Home Screen](https://autosoftware.company/welcome.php), click Marketing in the top menu bar.
2. Choose the screen you want: Oil Change Reminders, Brake Reminders, Recommendation Reminders, Send Email/SMS or Communication Group.

![The Marketing menu](/images/s101_1a5649b0.png)
*The Marketing menu*

## How do I know whether I am allowed to email or text a customer?

1. From the Home Screen, click Marketing → Oil Change Reminders.
2. Choose Send Via Email or SMS and read the Total Reminders count.
3. ARM only counts a customer if they have given permission for that channel — email needs their email opt-in, and text needs their SMS opt-in. Anyone who has not opted in is left out of the count and never contacted.
4. Because of that, the same date range gives you a different Total Reminders for Manual Print, Send Via Email and SMS.