ARM Help

Accessing Marketing

The Marketing menu is how you bring customers back in. It holds three reminder screens that find people who are due to return — Oil Change Reminders, Brake Reminders and Recommendation Reminders — plus Send Email/SMS for a one-off message and Communication Group for building a named list of customers to message together. All of it works from your invoice history, so a customer only appears once they have had work finalized.

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How do I open the Marketing screens? #

  1. From the Home Screen, click Marketing in the top menu bar.
  2. Choose the screen you want: Oil Change Reminders, Brake Reminders, Recommendation Reminders, Send Email/SMS or Communication Group.
The Marketing menu
The Marketing menu

How do I know whether I am allowed to email or text a customer? #

  1. From the Home Screen, click Marketing → Oil Change Reminders.
  2. Choose Send Via Email or SMS and read the Total Reminders count.
  3. ARM only counts a customer if they have given permission for that channel — email needs their email opt-in, and text needs their SMS opt-in. Anyone who has not opted in is left out of the count and never contacted.
  4. Because of that, the same date range gives you a different Total Reminders for Manual Print, Send Via Email and SMS.

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